Pointdog is a new global addressing system. It uses readable links with precise location data built into them.
What is Pointdog?
Pointdog is a system that lets you tell others exactly where you are and how to find you. It does this using straightforward, readable links that have extremely accurate location data built into them.
At the same time, you can display a message to people that have clicked on your link.
See the examples for more information.
Who is it for?
Pointdog can be used by anyone to tell others how to find them.
In the UK, we're encouraging retailers that have been using postcodes to guide customers to their premises to use our system.
Postcodes can be hopelessly inaccurate. One branch of PC World uses a postcode which deposits customers more than half a mile away from its premises. A Pointdog directs a driver to a space in their car park.
But it can be used by individuals too.
One person communicating their position to another via a text message is an excellent use of the Pointdog system.
How much does it cost?
Creating and using a Pointdog is free and will always be free.
Pointdog makes its revenues from allowing commercial and other users to display an 'interstitial' message once their link has been selected
You can learn more about this in the simple examples.
What satnav systems does it work with?
Most of the time it will use Google Maps.
If it's used on a iPhone from within an Apple software environment (Safari, Apple Mail etc.) it will use Apple Maps.
From within Apple Maps, other installed mapping apps can be selected (we use the Tomtom app all the time).
Is it multi-lingual?
Yes. The way the Pointdog system has been designed allows any one location to have multiple links. This, of course, means that links to the same spot can be in different languages.
Imagine touring around in remote parts of the Far East with every destination described in English.
Does it work off-line?
It does not.
For it to work a data connection and a satellite signal are required.
Can the location of a link be changed?
This is useful for when a person or a business moves.
It's also helpful for anything that regularly changes its position, such as a market stall.
What is Pointdog Pro?
The version of Pointdog that allows advertising.
As counter-intuitive as this may sound!
(with customer's twitter feed)
Pointdog links simply describe any location in the world. Underneath easily readable links are highly accurate latitude and longitude coordinates which point to an area about half the size of a shoe box. The links will work with just about any online map systems, including Google Maps and Apple Maps.
(with customer's menu)
Each Pointdog link contains latitude and longitude coordinates in decimal degrees to a precision of six decimal places. An area that's about the size of a large post-it note, or the palm of your hand.
Pointdog allows you to specify precisely where you are on Google Maps.
The interstitial advertising facility lets you specify the message you want to send.
You can store Pointdog locations in your address book - along with normal contact information.
And just like any other link, they are simple to share by the usual means such as text, email, Whatsapp, Facebook or Twitter.
Multiple links for the same location mean that an English traveller in Russia can use English in that country - and vice versa.
Our links have meaningful names - they describe their object.
Aside from this just being basic common sense, it also means they are memorable and can be searched for.
Every time a link is accessed a page of information can be displayed.
Research has shown that more than 85 per cent of the people that click on Pointdog links engage with the material on these interstitial web pages.
LET'S TALK ABOUT IT
Contact us for more information.
33 North Street
Tel: +44 (0)1273 473327
"WITH ITS POWERFUL COMBINATION OF READABILITY AND PINPOINT ACCURACY THE POINTDOG SYSTEM SETS THE STANDARD FOR THE FUTURE OF ADDRESSING AND LOCATION SHARING".
DESIGN BY: NR